Approach:
Through user research and rapid product iterations, we tackled several pain points for different types of people in our customers' organisations.
Delivered:
B2B SaaS platform, including a web portal, mobile app and dashboard, alongside a scalable design system.
Impact:
↗︎ Over 30,000 users registered (3.6X above target)
↗︎ 108% increase in week 2 user activation (67% above target)
Approach:
We addressed multiple issues with the current learning experience, including information hierarchy, poor accessibility, dead ends and static, lengthy learning content, alongside a poor brand perception.
Delivered:
An optimised and rebranded mobile app experience, with a revised learning structure.
Impact:
↗︎ 34% increase in active session time (14% above target)
↗︎ Over 5,000 new users registered in the first month
↗︎ Budget approved for additional phases of work
Approach:
We addressed repeated customer feedback that Fika was too ‘student-centric’. I worked hand in hand with the founders, Head of Product and other leads to shape a new brand position.
Delivered:
A new brand experience built from the ground up, including a scalable design system, accessibility compliance, training team members and related resources and guides.
Impact:
↗︎ 15 new workplace customers in 12 months
↗︎ 18% increase in design delivery efficiency
↗︎ Bounty of positive brand feedback from customers
Approach:
I led the UX & UI design of the management platform to allow anyone to join the league worldwide. We shaped many user journeys from registration, leaderboards, and team management, aligning with Adidas's brand standards.
Delivered:
A fully responsive web platform that lets users globally create and manage teams with ease.
Impact:
↗︎ Successful launch in line with league kickoff
↗︎ Scaled to 20+ countries worldwide
↗︎ Platform reused for multiple product initiatives
Approach:
I partnered with the owner to shape their brand and digital e-commerce experience and create a 0-1 Web experience and brand position to establish the company against competitors. We tackled everything from site architecture to interaction and brand design.
Delivered:
A fully responsive e-commerce website, covering everything from purchase flows to product recommendations and order management functions.
Impact:
↗︎ Launch in line with supplier events
↗︎ Successful first year of trade, acquiring 2 new suppliers
↗︎ Multiple positive customer reviews of the website
